Millennials are rejoicing as a staple of their childhood will make a triumphant return this summer.
Pizza Hut just announced that their “Book It!” summer reading program, which encourages kids to read more books in exchange for free pizza, will be making a comeback. The restaurant announced the news on social media last week.
“SUMMER OF STORIES IS BACK!” the post caption said, adding that enrollment begins today, May 1. “Get ready to turn reading time into pizza time! This summer, keep your kids’ reading, learning, and loving books… all while earning FREE pizza.”
The free program will reward young readers who hit their milestones by providing them with digital Reading Award Certificates, which are redeemable for a free, one-topping Personal Pan Pizza from Pizza Hut. Students can earn up to one free pizza per month.
The promo is available for students in grades preschool through 6th, but commenters insist it should be extended to adults, too.
“Millennials need an adult version! Some of us are still readers because of this program!” one reaction said.
“Can us Gen X and millennials get this back for us!!! Us big kid need pizza too,” a second person echoed.
“Thank you so much for bringing this program back! I have a 1st grader who we’ve been expressing the importance of reading so having this program as an incentive is helpful,” another person said.
“We are so excited! The nostalgia that our kiddo gets to participate!” another person wrote.
The Book It! program began following a 1984 initiative from President Ronald Reagan calling for more businesses to promote education. It was created by Arthur Gunther, the president of Pizza Hut at the time, and marketing executive Bud Gates, per The New York Times. More than 70 million children have participated in the program, resulting in 1.5 billion free pizzas being given out as rewards.
The summer reading Book It! Promotion will run from June 1 until August 31. Parents can sign kids up through the BOOK IT! App.
