Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned.
The retailer describes the new look as “a comprehensive brand refresh that reflects its evolution,” but many beg to differ.
According to the company, one of the key features of the “refresh” includes a word mark “inspired by [founder] Sam Walton’s classic trucker hat” with a modern, custom font. The color palette, True Blue and Spark Yellow, was updated to “keep the brand fresh.”
However, many couldn’t see any difference between the old and new looks.
“Walmart just unveiled their new logo. It looks the f–king same,” one person raged on X.
“I can’t believe someone got paid for this,” another stunned pundit proclaimed.
“I hope people will still be able to recognize that’s Walmart,” a third person sarcastically quipped.
“I guess they said they spent $2.1 million to change the shade of blue,” a user lamented.
However, others pointed out that the angry discourse on social media is proof that the rebrand worked just the way the retailer wanted.
“Everyone is talking about it, and they won’t need to spend millions to change physical branding because the old logo looks like the sun-damaged version of the new one,” one wrote. “Genius.”
Walmart’s brand refresh will roll out across platforms and channels in January. In physical stores, the company said the process began to roll out in October 2024 and “remaining stores will continue to be redesigned over time.”
