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The 10 best Valentine’s Day lingerie sales to shop in 2025

Cupid’s got his arrows, but let’s be real — lace and silk do the heavy lifting.

Valentine’s Day is nearly here, and while some of us are busy plotting romantic escapades, others are strategizing the art of seduction. Whether you’re preparing for a heart-fluttering night with someone special or just treating yourself to some much-deserved luxury, there’s one truth we can all agree on: lingerie is a mood, a statement, and a power move. Thankfully, this year’s Valentine’s Day sales are already here to make sure your game is strong without breaking the bank.

RELATED: The best lingerie brands to shop in 2025

From sultry teddies to delicate bralettes, the options are endless — and the discounts are spicy. The usual suspects like Victoria’s Secret and Savage x Fenty are pulling out all the stops, offering deals that are practically begging to be taken advantage of. Then there are the high-end players like Agent Provocateur, tempting you with discounts on luxury pieces that say, “I am the moment.”

So, whether you’re slipping into something lacy for someone else or rocking a matching set solo while binge-watching Netflix, these sales are the real MVPs of Valentine’s Day. And let’s face it — nothing beats the confidence of knowing you look damn good underneath it all.

Best Valentine’s Day Lingerie Deals

Victoria’s Secret

Indulge in “Buy 2, Get 1 Free” on select lingerie and 5 for $45 luxe panties, perfect for Valentine’s Day gifting or self-pampering.

Lovehoney


A woman in red lingerie

Save up to 50% on seductive lingerie, toys, and romance-themed gift sets to heat up your Valentine’s night. Score $25 lingerie sets for a limited time.


Savage x Fenty

Rihanna’s inclusive brand offers stunning Valentine’s-themed pieces with membership perks for extra savings.

Adore Me

Access affordable yet chic lingerie sets with VIP members unlocking special Valentine’s deals and discounts.

ThirdLove

Enjoy up to 30% off bras and panties tailored for the ultimate in comfort and confidence.

Avidlove

Snag up to 50% off flirty baby dolls and sexy sets, offering style at a wallet-friendly price.

Agent Provocateur


A woman dressed in black

Dive into their limited Valentine’s Day collection featuring provocative, high-end designs made to turn heads (for up to 30% off).


Bare Necessities

Explore discounts on a variety of bras, panties, and Valentine’s lingerie with free shipping on orders over $70.

Hanky Panky

Shop deals on their iconic lace panties and romantic gift sets, with Valentine’s styles on sale now.

Bluebella

Score 20% off Valentine’s Day lingerie that combines bold, chic designs with an irresistible price tag.

Hunting for a headline-worthy haul? Keep shopping with Post Wanted.


For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.


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