These girls were born to be stars.
Serena Williams’s two daughters, Olympia, 6, and Adira, 18 months, starred in their first campaign alongside their mom, posing for children’s clothing brand Janie and Jack.
For the photoshoot, the family posed together in a variety of matching pink looks from a limited-edition collection Williams created with the label.
“Having my girls in the campaign was only right because this collection is all about family,” the athlete told People. “Olympia had so much fun expressing her style, and Adira, even at her young age, loved being part of it in her own way. They were naturals.”
In fact, Williams says her oldest daughter was “in the director’s chair with the clapboard.”
The six-year-old may have a future in fashion as she even helped choose the colors and palette during the design process.
“She loved all the pink looks, especially the Love Pink Dress, which the whole family matched in,” Williams said, referring to a rosette-adorned number ($94).
Indeed, the girls wore the aforementioned dress while Williams twinned in the adult one-shoulder version ($175).
Olympia and Adira also modeled the peach pink eyelet dress ($99), coordinating with their mom, who was clad in the women’s sleeveless iteration ($175).
Elsewhere in the collaboration are some items inspired by Williams’ career, including a tennis ball-shaped purse ($54) and an adorable pleated dress ($74) that wouldn’t look out of place on the court.
Though the famous athlete is no stranger to the camera, this opportunity was especially sentimental for her.
“It was a completely different experience — so much more personal and meaningful,” Williams said to the outlet. “Watching them be themselves and bring their own personalities into the shoot made it really special.”
