In this interview, Jessica Schaefer, founder of Lushi, discusses her female-led fertility company that aims to revolutionize the egg-freezing process. Lushi’s model offers a concierge-style service where nurses visit clients’ homes to assist with fertility treatments like egg freezing, making the experience more accessible and comfortable for women. Schaefer explains her transition from a successful PR and hedge fund career to creating a company that addresses the emotional, physical, and logistical challenges of fertility. By offering personalized support, including nutrition, acupuncture, and stress management, Lushi seeks to disrupt the traditional cold, clinic-based approach to women’s health, with future plans to expand into other areas of women’s wellness. Schaefer also highlights her vision for a broader shift in healthcare toward more holistic and home-based treatments, aiming for a cultural shift in how women’s fertility and health are managed.
