A new YouGov poll has found that almost half of Americans, 44 percent, are now consuming news differently than they did before the 2024 election while 38 percent have reported a change in their buying decisions since November.
This is an increase from a previous survey YouGov conducted in late November, when only 36 percent said they were consuming news differently, while 28 percent reported changes in their purchasing decisions.
The latest poll reveals a shift in attitudes and behaviors since the election. The impact is also being felt in the financial realm, with 32 percent reporting changes in investments and savings.
According to the survey, the election is spurring Americans to re-evaluate key life areas: 30 percent have reported an increase in level of political activism while nearly a third are rethinking their healthcare decisions (29 percent).
Twenty-nine percent of Americans are even considering a change of scenery, contemplating what country they want to live in.
The survey further reveals women are generally more likely than men to report that the presidential election’s outcome has impacted their lives across various areas.
A larger proportion of women (48 percent) than men (39 percent) indicated the election influenced their news consumption.
The election’s impact was also seen in women’s travel plans as 26 percent of women said it affect them compared to 18 percent of men. Sixteen percent of women polled said the election has impacted their sex lives and contraceptive choices while just 8 percent of men say the same.
These changes in behavior following the election are more common among Democrats than Republicans. A significant difference exists between Democrats and Republicans when it comes to the question about political activism: almost half, 48 percent, of Democrats report the election results boosted their involvement, compared to just 21 percent of Republicans.
The survey of 1,131 respondents, taken Feb. 5-8, has a margin of error of plus or minus 4 percentage points.
