They’re a little late to the pahty.
Dunkin’ has announced it will quit charging coffee drinkers extra for non-dairy milk — months after Starbucks snagged major press coverage over the switch.
Those who prefer to add soy, oat or almond to their supersized cup of joe at the drive-thru of the don’t-call-us-a-donut-chain will no longer have to pay $0.50 or more as of next month, the New England staple stated.
“Effective March 5, dairy alternatives will be standard options for Dunkin’ beverages at no additional cost to guests,” a spokesperson said in a written statement obtained by Today.com.
“This will allow guests visiting any Dunkin’ location to enjoy traditional dairy or alternative dairy options in any beverage without an additional charge,” they continued.
The news comes a year after the caffeine concern was targeted by a $5 million class action discrimination lawsuit filed by lactose-intolerant fans — who suggested that “Dunkin created a separate, higher-priced menu, aimed at customers who cannot ingest milk,” according to a filed complaint.
Starbucks first announced the policy change for North American stores last October — after enduring years of negative customer feedback over the unaccommodating up-charge, and at least one lawsuit of their own.
The change came following extended outcry from vegans and animal activists — and the cause was even championed by celebrities including Sir Paul McCartney.
Calling customization a core part of the customer experience, Starbucks chairman and CEO Brian Niccol said that “by removing the extra charge for non-dairy milks, we’re embracing all the ways our customers enjoy their Starbucks.”
According to pressure group No Milk Tax, which advocates for the change, Canadian fave Tim Hortons, Dutch Bros. and Panera Bread have also transitioned away from the unfriendly fee.
Inspire Brands, which owns Dunkin’, said guest feedback led to the company finally making the change.
“This enhances Dunkin’s ability to offer guests a wide range of beverage customizations, allowing them to enjoy quality Dunkin’ beverages — their way — at a great value,” the representative said.
The New England-born company recently splashed the cash on a celeb-studded Super Bowl commercial featuring regional sports legend Bill Belichick, 72, alongside his 24-year-old girlfriend Jordon Hudson.
The former Patriots GM takes a shot at what appears to be Starbucks in the spendy spot, after a green-clad coffee nerd tells the Dunkin’ crew that they are “about to get roasted, like a dark seasonal roast with coriander and slight balsamic drizzle.”
“Sounds like what’s in my garbage disposal,” Belichick fires back.
