Time is a flat circle.
“True Detective” stars Matthew McConaughey and Woody Harrelson recently reunited for an attention-grabbing ad – joined by other stars like Dennis Quaid, Renée Zellweger and Billy Bob Thornton.
“It was a really fun day. It took all of about three hours to do. And we just had a blast,” Quaid, 70, exclusively told The Post about filming the commercial.
The ad is called “True To Texas,” and was created by George Lane and directed by “True Detective” creator Nic Pizzolatto. Its purpose is to urge filmmakers to make Texas a creative destination, and to urge the Lone Star State’s legislature to create new incentives for film and TV productions in the state.
Quaid, who was born and raised in the state, joins famous Texans Harrelson, 63, and McConaughey, 55, in the ad, as all three actors drive around in a car onscreen.
In exclusive Post photos, they can be seen smiling in the car between takes. They also call Thornton, 69, and Zellweger, 55, who is Texas-born, to discuss their wish to bring more of the film and TV industry to Texas.
“We let in Billy Bob. He’s not from Texas, but he played Davy Crockett, so it’s good enough for us,” said Quaid.
Quaid, who was also in one of the 2025 Oscar nominated films, “The Substance,” explained that he and McConaughey first met “a long while back, at a Lakers game” when McConaughey was at the beginning of his career.
“He’s fantastic. We’re all close – Texans,” said Quaid.
“We share a mentality. There’s a lot of actors that come from Texas. They leave to go where the business is. It’d be nice to be able to stay at home and get something going. [Texas has] got to compete with Georgia, Oklahoma.”
Quaid pointed out that Texas is “surrounded by” states with booming film industries, such as Georgia.
“The problem has been Texas [is] the no income tax state. I think Texas has a $58 billion surplus. But we are working on a way that it will be tax credits that will be refillable when it runs out. It’s a chance to bring the industry back to Texas,” said Quaid.
“We really want to be the new Hollywood, and also bring back crew people that have to leave to go work in Oklahoma or Georgia or Mexico. People are there,” the “Parent Trap” star added. “It’s just really providing the infrastructure and the means to do this to compete.”
