Bill Belichick’s much younger girlfriend, Jordon Hudson, made her acting debut Sunday in a Dunkin’ Super Bowl 2025 ad alongside the former NFL coach and actors Ben Affleck and Casey Affleck.
The commercial, which aired during the first quarter of the big game, featured the 23-year-old standing next to Belichick, 72, at a meet-and-greet for the “DunKings,” a supergroup that Ben, 52, formed with Matt Damon and Tom Brady for the doughnut company’s 2024 Super Bowl ad.
“This ain’t the DunKings,” a confused young fan says in the ad. “Where the hell are Matt and Tom?”
Ben then responds with a thick Boston accent, “Forget them suckas. Matt Damon and Tom Brady don’t have the heart of a champion. The new squad ‘DunKings Sequel’ — the Afflecks and Belichick.”
The foursome, including Belichick and Hudson — who were decked out in Dunkin’ gear — are then seen pumping their fists in the air, but a displeased Ben adds, “A little bit more spirit on the charge next time.”
A close-up of Hudson shows her eyeing Belichick up and down, but she did not have any lines in the ad.
The University of North Carolina coach, however, delivers a zinger when an opposing “team” shows up to the meet-and-greet and he tells them that their drink “sounds like what’s in my garbage disposal.”
The star-studded ad also featured appearances from Jeremy Strong, Druski, and “Jay and Silent Bob” stars Jason Mewes and Kevin Smith.
Belichick and Hudson appear to be stepping more into the spotlight ever since their May-December romance was confirmed in June 2024.
The pair have reportedly known each other for some time, though, as they met on a flight from the Boston area headed for Florida in 2021. Per TMZ, the coach autographed Hudson’s homework at the time.
Throughout Super Bowl 2025 weekend, the couple has been hitting the party circuit in New Orleans, including the celeb-favorite Fanatics fête.
They also attended NFL Honors together on Thursday, and Hudson sparked engagement rumors by wearing a flashy diamond ring on her left ring finger. However, a proposal has not been confirmed.
During the live broadcast, the cheerleader was a good sport when host Snoop Dogg poked fun at her and Belichick’s age difference.
The “Drop It Like It’s Hot” rapper, 53, quipped at the time that he has been “a football fan for a long time” — even back when “Bill Belichick’s girlfriend wasn’t even born yet.”
The crowd erupted into laughter, and a shocked Hudson dropped her jaw but ultimately brushed it off.