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Beyoncé models bedazzled denim for Levi’s ‘Cowboy Carter’-inspired campaign

Beyoncé is a “pretty little thing” in part two of her Levi’s campaign.

On Monday, the superstar announced the second part of her partnership with the iconic denim brand, titled, “Chapter 2: ‘Pool Hall’ reimagined with Beyoncé.”

In the promotional video, Beyoncé donned a full bedazzled denim get-up—complete with a matching jacket and jean set—while playing a game of pool in a dive bar.

Beyoncé announces “Chapter 2: ‘Pool Hall’ reimagined with Beyoncé” with Levi’s. beyonce/Instagram
Beyoncé wore a matching bedazzled jean jacket and bootleg-style bottoms beyonce/Instagram
She played pool while donning denim and diamonds. beyonce/Instagram

She paired the sparkly set with large silver earrings, which dangled below her voluminous platinum blonde bob as — what else? — her song with Post Malone, called “Levii’s Jeans” plays.

The star shared the video on Instagram, and fans couldn’t get enough of her Western-inspired ensemble.

“We love you down to the boneeee,” one fan wrote, nodding to the lyrics of her song. “Such a class ACT!!!!” another user shared.

She paired the sparkly set with large silver earrings, which dangled below her voluminous platinum blonde bob. beyonce/Instagram
“We love you down to the boneeee,” one fan wrote on Instagram. beyonce/Instagram
“Such a class ACT!!!!” another user shared. beyonce/Instagram

While Beyoncé’s rhinestoned number isn’t for sale, the collection does feature a variety of jeans, denim jackets, vests, and more.

In other promotional images, she models a denim trench coat ($198), a vest ($80) and wide-leg jeans ($98).

In the previous campaign, Beyoncé paired the denim-covered cowboy hat with a cropped white tee, bootleg jeans, and a cowboy hat as she posed in a laundromat.

While Beyoncé’s rhinestoned number isn’t for sale, the collection does feature a variety of jeans, denim jackets, vests, and more. beyonce/Instagram
You can rock the “Rodeo Hat” ($70) that the singer wore in “Launderette,” the first part of the Reimagined campaign. beyonce/Instagram

The collaboration between Levi’s and the star came naturally as her song became a hit off of her Grammy-winning album “Cowboy Carter.”

Beyoncé’s country era reached new heights during her halftime performance at the Houston Texans vs. Baltimore Ravens game on Christmas. The 13-minute Netflix performance was dubbed the “Beyoncé Bowl” and even featured the singer’s daughter Blue Ivy Carter.

With the help of Beyoncés go-to stylist, Shiona Turini, the 12-year-old hit the field in a custom white crystal-encrusted corset and slouchy fringe pants, courtesy of Ukrainian designer Frolov.

Her song “Levi’s Jeans” featuring Post Malone became a hit off of her Grammy-winning album “Cowboy Carter.” Levi’s
Blue Ivy Carter “makes the final choice” on her performance outfits. Levi’s

Carter donned the look with a white cowboy hat from Stetson, Akira boots ($99 $50) and a bedazzled necklace.

“You can play around with her options because she will be different from anyone else, no matter what,” the celebrity stylist and costume designer told Harper’s Bazaar about Blue’s concert outfits.

Turini added, “With Blue, we get to have a lot of fun because it’s just one independent special costume, and ultimately she makes the final choice.”

“I was happy that she chose that, and I think she looked great,” she concluded.

Let’s hope Blue stars in part three of her mom’s collab.



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