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Super Bowl broadcast was doomed from the start

Over by halftime! Who’s left to help me with all these folding chairs? 

The Empty-By-Design Pregame: All hands on dreck! To a large degree, if you’ve seen one Super Bowl during the Roger Goodell Football-As-Pop-Prop Era, you’ve seen ’em all. And how much can you do every year with onion dip? 

Yesterday’s version, on Fox, was what live TV sports have mostly become: A con, an eight-plus-hour, all-goods network sell — like NBC’s exploitative destruction of the Olympics and, for you kids out there, the Thanksgiving Day Parade. 

But familiarity softens contempt, thus the pregame “exclusive” interviews during which pandering statements serve as questions — Eagles’ pain-in-the-arse WR A.J. Brown was asked if he’s proud of all he’s accomplished; speedy Chiefs’ WR Xavier Worthy was urged to boast about how fast he is — came as an unimaginative, regular-season pregame bore. 

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