Post Malone, Travis Scott and Don Toliver will headline Fanatics’ Super Bowl party in New Orleans, we hear.
The event at the Sugar Mill is expected to also attract more A-list performers, and showbiz sources tell Page Six that at least five other stars are confirmed to appear so far.
Fanatics founder Michael Rubin’s Super Bowl bash — going down on Feb. 8, the day before the big game — has been known to turn into a full-fledged music fest, and a total of 15 to 20 top acts could hit the stage this year, we hear.
Previous performers at the party have included Cardi B, Doja Cat, the Chainsmokers, lce Spice, A$AP Ferg, Meek Mill, Lil Baby, Fabolous, Ludacris, Ne-Yo, The Kid LAROI and more.
This year, sources tell Page Six that security is being beefed up to keep out crashers. Said an insider: “There will be 150 security people there, after their big [Super Bowl] parties in Arizona and Vegas to keep people from sneaking in. It will be 100% secure.”
Indeed the party is known for having less than 1,000 spots, and tens of thousands in town for the game trying to gain access. We hear that some high-rollers have even been offering Fanatics $100,000 for a ticket but, “to no avail… you can’t buy your way in,” said a source.
Insiders have previously told us, “this is one party you cannot buy your way into. You have to be invited by Fanatics.”
The digital sports platform has apparel deals with all the major sports leagues — including the NFL, MLB, NBA, NHL and MLS — and is also behind the brands Topps, Mitchell & Ness, Lids and Fanatics Sportsbook.
Rubin’s Super Bowl bash, as well as his other starry parties and events, have been known to attract a guest list including Jay-Z and Beyoncé, Kim Kardashian, Leo DiCaprio, Tom Brady, Kevin Hart, Kendall Jenner, Drake, Ben Affleck, Jennifer Lopez, Usher, J Balvin, Justin and Hailey Bieber and Emily Ratajkowski, as well as sports luminaries like Robert Kraft, Kevin Durant, James Harden, Joel Embiid, Aaron Judge and more.
While the guest list is being kept under wraps for what’s become the Super Bowl’s most exclusive party, we hear that many of Rubin’s regulars are expected to attend, along with some new names in town to see the Chiefs and the Eagles face off.
