Samsung had social media buzzing over the anticipated release of its new Galaxy S25 series of smartphones, which are expected to rival Apple’s latest editions of the iPhone.
The South Korean tech giant — which will unveil the new line at the Galaxy Unpacked event in San Jose, Calif., slated to be livestreamed at 1 p.m. ET on Wednesday — are said to be chock full of innovative features.
Chief among them is the integration of the Galaxy AI artificial intelligence platform in several new features, such as personalized morning summaries, task assistance and the debut of the Gemini assistant — which will streamline daily activities like scheduling and messaging.
The phones also come with One UI 7, Samsung’s latest custom interface which is built on the Android 15 operating system developed by Google.
One UI 7 features a redesigned “Now Bar,” a vertical app drawer and enhanced AI-driven tools like improved writing assistance and call transcription.
The “Now Bar” will provide quick access to essential information directly from the lock screen, according to Samsung.
Positioned at the bottom of the lock screen, it displays live activities such as music playback, timers and voice recordings, allowing users to manage these functions without unlocking their devices.
The “Now Bar” is Samsung’s answer to Apple’s Dynamic Island — the interactive user interface feature introduced with the iPhone 14 Pro.
Like the “Now Bar,” Dynamic Island enhances multitasking by showing live updates for music, calls, timers and third-party apps.
The Galaxy S25 series includes three models: the standard S25, the S25+, and the premium S25 Ultra. The S25 and S25+ boast sleek, thinner bezels and color-matched camera modules for a polished look.
Another highly anticipated feature of the S25 series is the device’s picture-taking capabilities.
The phone includes a 200 megapixel main camera, along with advanced ultra-wide and telephoto lenses, promise crystal-clear shots, even at extreme distances.
The S25 is powered by Qualcomm’s cutting-edge Snapdragon 8 Elite chipset — an advanced processor enables lightning-fast multitasking and seamless gaming.
The pricing for the new phones is expected to start at $799 and increase to $999 for the Plus model.
