Velveeta wants to make sure you’re never without cheese.
The Kraft Heinz Company brand announced a new form of its beloved cheese product — but fans are going to have to act fast to get it.
The company is making its way to the condiment aisle with the launch of Vel2Go, which are single-serve, limited-edition packets of Velveeta cheese.
The on-the-go packets — which will be sold in three-box lots, each containing four pouches of product — will be available for $5.91 on Walmart.com but only while supplies last.
According to the press release, the brand’s first single-serve offering was inspired by millennials and Gen Z, who tend to bring their own condiments on-the-go to make everyday meals better — but there’s been a lack of cheesy condiments on the market.
“Our fans know Velveeta is more than just cheese – it’s a lifestyle of indulgence – a celebration of outrageous pleasure, and a siren’s call for others to go all in on the things they love,” Stephanie Vance, brand manager for Velveeta, said of the pour-on food topping.
“We created Vel2Go as a portable offering that’s more than just a condiment – it’s the ultimate wingman that unleashes craveability and big mood food in ways other condiments can’t.”
