Ever since the Washington Post made their slogan “Democracy Dies in Darkness” we’ve seen that “democracy” has done just fine (with the exception of the Democrat definition of the word) but the same can’t be said for the WaPo:
Washington Post traffic craters, loses $100M amid identity crisis as talent, readers flee: reports https://t.co/xQLqHCOgyh pic.twitter.com/coBFsUspI9
— New York Post (@nypost) January 13, 2025
Somebody realized the slogan has become “The Washington Post Dies in Darkness” because it’s being changed in the hopes that will bring readership back up:
scoop: The Washington Post today is unveiling a new mission statement that has been in the works for months
— Ben Mullin (@BenMullin) January 16, 2025
Any bets on what the new slogan is? Mollie Hemingway saw it and had a good laugh:
Literally laughed when I saw this https://t.co/wkB6kZuYzs
— Mollie (@MZHemingway) January 16, 2025
Out: Democracy Dies in Darkness.
In:
The new mission statement is….”Riveting Storytelling for All of America”https://t.co/X39QLkHBIC
— Ben Mullin (@BenMullin) January 16, 2025
Well, good luck with this, WaPo:
The statement is meant to be an internal rallying point for employees, according to two people with knowledge of the decision. Executives are not planning to replace its more strident public slogan. Suzi Watford, The Post’s chief strategy officer, has been previewing it to some employees this week.
The new mission statement comes amid turmoil in the newsroom. Since June, The Post has been reeling from a series of crises that has resulted in widespread dissatisfaction with Will Lewis, the company’s chief executive. On Wednesday, more than 400 employees sent a letter to Jeff Bezos, the paper’s billionaire owner, requesting a meeting to discuss leadership decisions that they said “led readers to question the integrity of this institution” and that “prompted some of our most distinguished colleagues to leave.”
Recommended
The Post’s decline is due to a lot more than just a “mission statement.”
Unless the mission involves doing away with partisan narrative driving, WaPo will continue to be the master of its own demise.
— Snarknado ⚓️ 🇺🇸 (@ZannSuz) January 16, 2025
Make sure to update your “death of the dinosaur media” programs:
https://t.co/vxgt6Iwtkw pic.twitter.com/8a5L7QBuDG
— Jack Brewster (@jbruce218) January 16, 2025
Yeah, that oughtta do the trick, WaPo.
