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Pizzeria charging whopping $125 to deter customers from this controversial topping

A pizzeria is charging $125 for a standard Hawaiian to deter customers from choosing the controversial pineapple topping.

Lupa Pizza in Norwich, Norfolk, has made their opinion on the topping choice very clear by slapping the hefty price tag for the dish on their Deliveroo menu.

The cheeky menu description reads: “Yeah, for $125 you can have it. Order the champagne too! Go on you Monster!”

When asked why they decided to charge such a large fee, the owner’s answer is simple — they hate pineapple on pizza. 


A pizza with a £100 price tag on a pizzeria menu to discourage pineapple toppings
A pizzeria is charging $125 for a standard Hawaiian to deter customers from choosing the controversial pineapple topping. Denise Bradley / Newsquest / SWNS

Chef Quin holding a pineapple pizza above a bin in protest against the topping at Lupa Pizza in Norwich, Norfolk.
Head chef Quin Jianoran said: “I love a pina colada, but pineapple on pizza? Never. I’d rather put a bloody strawberry on one than that tropical menace.” Denise Bradley / Newsquest / SWNS

Co-owner Francis Woolf said: “I absolutely loathe pineapple on a pizza.”

Head chef Quin Jianoran agreed, adding: “I love a pina colada, but pineapple on pizza? Never. I’d rather put a bloody strawberry on one than that tropical menace.”

The team at the restaurant which opened in June have creative specials like beef shin rendang and garlic whipped tofu – but pineapple is where they draw the line.

Though reviled by many, the Hawaiian pizza, does have its fans. A 2017 poll revealed 53 percent of Brits enjoy the sweet-and-savoury combo, while 29 percent consider it an abomination.

Despite its name, the ham and pineapple combo was believed to have been invented in Canada in 1962 by Sam Panopoulos, a Greek immigrant inspired by the sweet and savoury tang of Chinese-American dishes.

​It coincided with a fascination with Tiki culture which followed Hawaii becoming an American state in 1959, with canned pineapple becoming a popular imported item. 

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