Barf, but make it fashion.
People might not be using barf bags as regularly anymore thanks to the rise of anti-nausea meds — but that doesn’t mean they’re out of fashion: Dramamine, the brand for motion sickness relief, has decided to fill barf bags with a new purpose, creating the first-ever barf bag puffer jacket, designed by artist Jessie Bearden.
“We’re not saying that Dramamine has caused the demise of the barf bag, but we are saying that Dramamine is effective in minimizing their use, and we feel bad about that,” Erica Nesbitt, Senior Brand Manager of Dramamine at Prestige Consumer Health, said in a statement.
“The unique look of vintage barf bags and their various colors and designs actually make a great template for a totally one-of-a-kind textile, and that’s what inspired me to create a jacket,” said Bearden, who is known for her appearance on NBC’s “Making It.”
“I use a lot of unorthodox materials in my work, but a barf bag is a first! It makes me so happy knowing the piece will give a new life to these barf bags and I hope it serves as a conversation starter for the one lucky person who gets to wear it and spread the news of Dramamine’s The Last Barf Bag project.”
The only-of-its-kind puffer jacket is made of vintage barf bags from airlines around the world, and someone will get to rock it for a surprisingly cheap price.
“The Last Barf Bag” campaign is a tribute to the 75th anniversary of both Dramamine and the barf bag, since apparently 1949 was a “big year for barf.”
“The 75th anniversary of both inventions felt like the right time to commemorate barf bags’ contributions to culture and even rewrite what the future holds for them after Dramamine’s impact has made their intended purpose all but obsolete,” Nesbitt said.
Just one lucky consumer will be able to purchase the coat when the ultra-limited drop opens up to the general public on April 17 at 12 p.m. EST – for just $7.50.
In addition to a barf bag puffer, Dramamine released a whole line of upcycled upchuck bags that have been repurposed into practical products.
The line includes barf bags reimagined into puppets, envelopes, gift bags, coloring paging, coolers, vases, chef’s hats, gloves, stockings and popcorn bags.
Each repurposed bag will be available for purchase for $5, and bundles that include both a barf bag and a Dramamine product will be $10, while supplies last.
