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Lana Del Rey wore custom 49ers jacket at Super Bowl 2024 — until joining Taylor Swift in Chiefs suite

Sorry, Niners.

Lana Del Rey arrived at the Super Bowl 2024 on Sunday wearing a custom San Francisco 49ers-themed jacket, but seemingly ditched the bespoke piece once she joined pal Taylor Swift in Travis Kelce’s suite.

Designed by Sugar Ferrini, the “Summertime Sadness” singer’s leather outerwear featured vintage 49ers patches and a trio of red roses on the arm.

“I’m beyond honored to have created this piece for you to wear at the Super Bowl,” Ferrini wrote on Instagram, tagging Del Rey and sharing a few close-up photos of the custom design.

“We put so much care and love on this project and I’m so happy to feel that love back.”

The bespoke piece featured vintage 49ers patches. AFP via Getty Images
Taylor Swift greeted her friend at the game. AFP via Getty Images
Del Rey later joined Swift in her suite — but not before removing the jacket. Getty Images

Styled by Molly Dickson, the “Young and Beautiful” songstress arrived at Las Vegas’ Allegiant Stadium for the big game wearing her bespoke piece, and still had it on while greeting Swift from outside the Grammy winner’s box.

Later in the evening, Del Rey joined the “Anti-Hero” hitmaker in her suite — but not before removing her jacket supporting the opposing team, it would appear.


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Del Rey’s stylist, Molly Dickson, showed off a few close-up shots of the style on Instagram. Molly Dickinson/Instagram
The “Snow On the Beach” collaborators (seen here at the 2024 Grammys) have been friends for years and even work with the same producer, Jack Antonoff. Getty Images for The Recording Academy

Paid for by the Chiefs tight end, the VIP box was chock-full of Kansas City fans, including both Swift’s and Kelce’s families; the NFL pro’s girlfriend also invited friends including Blake Lively, Ice Spice and Miles and Keleigh Teller to join in the fun.

And while she seemed to be as excited as the rest of the group when the Chiefs beat the 49ers 25-22, the celebrations might have gotten a little too heated: upon Mecole Hardman’s game-winning touchdown, Del Rey was seen taking a tumble as Swift and co. leapt to their feet to celebrate.

As one fan joked on stylist Dickson’s Instagram of Del Rey’s jacket: “So gorgeous … but 49ers? No wonder she got tackled in that booth.”



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