Actress Julia Roberts narrated a new ad for Kamala Harris targeting the wives of Trump supporters, encouraging them to secretly vote for the Democratic candidate without telling their spouses.
The video ad features a husband and wife decked out in red, white, and blue entering a voting center. In the video, the husband says, “Your turn, honey,” as the woman walks into a voting booth.
The woman is shown locking eyes with another similarly dressed woman voter across from her and smiling as the camera shows both of them fill in the circle for Harris and Tim Walz.
Roberts says in the narration, “In the one place in America where women still have a right to choose, you can vote any way you want and no one will ever know.”
The campaign ad continues as the two women leave the voting booth. One husband asks, “Did you make the right choice?” to which she responds, “Sure did, honey,” before sharing a knowing look with the other woman who voted for Harris.
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Roberts continues in the narration, “Remember what happens in the booth, stays in the booth.”
In the voting booth, women still have the right to choose.
Thank you to Julia Roberts for helping us make the choice clear – November 5th, let’s all choose a new path forward.#progressive #progressivechristianity #voteblue #harris2024 #prowomen #evangelicalsforharris pic.twitter.com/fchO3yj1na
— Vote Common Good (@VoteCommon) October 28, 2024
The ad was made by Vote Common Good, which claims to be working to lead Evangelical and Catholic voters away from the Republican Party.
Their mission statement says, “Many Evangelical and Catholic voters have been taught that to be faithful, they must vote for Republican candidates regardless of the candidate’s character or policy positions. In recent years a significant percentage of these voters have watched the Republican party disregard a commitment to the common good as they support political and social movements rooted in white-nationalism, a misguided approach to ‘America First,’ and practices of division.”
The statement also mentions January 6, calling it a “treacherous insurrection.”
‘Many Evangelical and Catholic voters are experiencing a reckoning of their faith and feel called to oppose policies and approaches of division, racism, selfishness, cruelty, and exclusion,” it says on their website. “For many of these voters, their primary commitment is not to switch parties; it is to be faithful to their beliefs and convictions and make the common good their voting criteria.”
Reactions to the cringe ad campaign have been largely negative.
“This is a terrible message. You hashtag Christianity and evangelicals and tell women to be dishonest with their significant other. Is this the only way you can get votes?” one X user replied.
“If you have to lie to your spouse about voting that is the least of your problems…” another agreed.
“This ad is both disrespectful and demeaning to women, men, marriage, autonomy- what is the thought process? It is so tone deaf! I’m not sure if I should be worried for the safety of people in your org or offended that you think the other side is so misogynistic? Stereotype much?” a third commenter posted.
