Even Taco Bell’s Chief Marketing Officer finds the food at the beloved fast-food chain to be “life-changing.”
Taylor Montgomery has been with the franchise for more than eight years, and he recently revealed that he eats Taco Bell “every other day.”
At Live Más LIVE, the company’s first-ever superfan convention, the CMO told Business Insider that he even orders the same thing every time.
“Two to three crunchy tacos — not supreme, just regular crunchy tacos,” he told the outlet. “And a bean burrito with extra onions, grilled.”
“You have to try it, it’s life-changing,” Montgomery urged.
Besides his go-to, Montgomery also loves the chicken quesadilla — and even revealed a hack to make it more flavorful.
“Double chicken on the quesadilla,” he shared. “It will change your life.”
Montgomery isn’t the only top dog at Taco Bell who aims to live más on a regular basis.
Sean Tresvant — who took on the role of CEO in January — told Business Insider that he hits up Taco Bell three to four times a week.
Like Montgomery, Tresvant is a fan of crunchy tacos, though their individual orders vary.
The CEO likes his tacos “supreme” style — with tomatoes and sour cream in addition to cheese, lettuce and a protein. He chooses one beef and one chicken for the latter options and always gets a bean burrito, too.
Tresvant shared that the chain’s headquarters in Irvine, California, houses a Taco Bell in the cafeteria, and he and Liz Matthews, Taco Bell’s chief food innovation officer, often visit their test kitchen to try new items.
Both Montgomery and Tresvant are huge fans of Taco Bell’s newest endeavor: the Cantina chicken menu.
That roundup offers five new menu items, including the Cantina chicken burrito, the Cantina chicken taco (soft or crispy), the Cantina chicken bowl and the Cantina chicken quesadilla.
