This is red-iculous.
Introducing the Rubyglow pineapple: an appealingly pinkish-red hybrid fruit developed by Fresh Del Monte with a staggering $400 price tag.
“Named for the ruby and its rich red color, scarce supply and association with luxury, this exceptional fruit offers a special experience to those who appreciate uniqueness,” the Fresh Del Monte website explains.
The hybrid fruit has a red outer skin and a classic sweet yellow interior.
The pineapple is individually packaged and sold without its spiky crown, which is replaced by its beautiful box that unfolds almost like origami.
Courtesy Fresh Del Monte
Only a few thousand will be produced this year and next as each fruit is grown from a limited seed supply and takes about two years to grow.
The sticky and sweet treat is being heralded as an “ultra-premium luxury ‘designer’ fruit that appeals to high-end consumers,” according to the announcement.
The “designer” fruit was created in Costa Rica after 15 years of research using traditional crossbreeding techniques to combine a conventional pineapple with a dark red-purple, or morada, variety found predominantly in Venezuela and Colombia.
It now has a registered plant patent in the United States.
The rare exotic fruit launched in the US this week after only being available via a waitlist in China since January.
Melissas Produce
It comes as the latest addition to Fresh Del Monte’s wide variety of prickly fruits that range from the Mini Honeyglow “personal-size” pineapple to the Pinkglow — the world’s only pink pineapple.
“With its distinctive bright red shell and extra sweet taste, Rubyglow is the ultimate exotic fruit – an exclusive, limited-availability pineapple that is sure to impress as a unique gift or served as a creative way to entertain guests,” Melissa Mackay, Fresh Del Monte’s Vice President of Marketing, North America said in a statement.
