She may have got a lot of Hermes, Chanel and Tiffany on her, but Beyonce is still reportedly searching for her fashion hive.
An anonymous source told NewsNation that the “Heated” singer “really loves fashion and wants to get back into it ,but needs the right partner” after her partnership with Adidas for her line Ivy Park ended last year.
Beyonce has an undeniable mega influence on fashion — the release of her latest country singles, “Texas Hold ‘Em” and “16 Carriages” have spurred a resurgence in western style, and her appearance in Luar’s front row at New York Fashion Week was all the buzz.
But Beyonce has yet to drop a clothing collection since her final collaboration with Adidas, Ivy Park Noir, in October 2023, although she just launched her haircare line, Cécred.
An anonymous insider claimed to NewsNation her deal with Adidas was allegedly worth $100 million — the sportswear brand supposedly doled out $20 million per year for Beyonce’s brand Ivy Park — but the athleisure line reportedly “never made any money.”
When Adidas allegedly offered her $7 million a year, the insider claimed “she turned them down.”
In February 2023, the Wall Street Journal reported that sales of Ivy Park had plummeted, dropping by over 50% in 2022. According to the report, about half of the product in multiple collections had gone unsold, and only brought in $40 million in 2022 — a stark contrast from the $93 million the year before.
The Journal said the line was “losing money for Adidas.”
In March 2023, just a month later, the Hollywood Reporter broke the news that the sportswear giant and Beyonce had mutually decided to part ways. An inside source cited creative differences as a reason for the decision to end the partnership.
Queen Bey was supposedly “looking to reclaim her brand, chart her own path and maintain creative freedom,” the Reporter wrote.
According to NewsNation, she allegedly tried her luck at Nike to no avail.
