Bey’s hair is sacred.
Beyoncé gave fans a look at her personal hair routine in a new video she shared on Instagram Monday morning, showing off how her new haircare line, Cécred, has made her long locks “healthy and strong.”
The “Texas Hold ‘Em” singer, 42, sat in a salon chair during the Reel as a stylist got to work washing her hair, with Beyoncé narrating the video as she went through her step-by-step regimen.
“It has been such a special experience seeing all of your #cecredwashday rituals all over my timeline… I just had to join in with something I had in the archives 🥰” she captioned the post.
In the video, Bey said she thought “it was about time” she gave fans a look at how Cécred products work on her own hair, sharing that because her “color was fresh” she chose her brand’s “rice and rose water ritual” ($52).
The “Single Ladies” singer continued that there was “nothing in the world like the conditioner” before she moved on to dry and style her hair.
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“The stigma and misconception is that people that wear wigs don’t have long and healthy hair … that’s some bulls—t ‘cuz it ain’t nobody business,” she quipped.
The Grammy winner explained she dries her hair “on medium heat” — using the Dyson Supersonic Hairdryer ($429) and accompanying Dyson Airwrap ($599) — because she tries to “stay away from as much heat as possible.”
“I’ve chosen color over perms or relaxers,” Beyoncé — who wore her hair in rollers before revealing a bouncy style — said, adding after using Cécred her hair has “never grown so long” and “never been so moisturized.”
“Being disruptive and challenging everything people feel should be the process has always been exciting to me. My hair and music seemed to do that a lot over the years…” the “Levii’s Jeans” singer — who released her first country album, Cowboy Carter, last month — wrote in her caption.
Fans were loving the video and her natural hair reveal, like one who wrote, “WHEN YALL SAID IT WASNT HER HAIR ?!!! Oh okayyyy.”
“Beyonce Heard Yall Saying She Baldhead & Ain’t 🤣” another Instagram user added, while a third wrote, “ALL NATURALEEEEE 🔥🔥❤️❤️❤️❤️.”
The haircare line, which the “Bodyguard” singer launched in February, features products such as a hydrating shampoo ($30), conditioner ($38) and hair oil ($44).
As for her the success of her new business launch, Beyoncé said she couldn’t be happier with the results. “I’m proud of the way it’s making people feel,” she concluded.
