There may be a handful more days until Season 5 of “Yellowstone” returns to screens on Sunday, Nov. 10, but you don’t have to wait any longer to dress like the Duttons.
Ariat, the iconic Western boot and apparel brand, has partnered up with Paramount’s hit series for a fashion collab that is a match made in Cowboy Heaven — or, Montana, to be exact.
The beloved “Yellowstone” series follows the lives of the Dutton family, who run the largest ranch in the country and find no shortage of scandals along the way; murders, heartbreak, moving borders, and more revolving generational plotlines that have kept fans kicking up their heels since 2018.
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Pieces of the iconic Ariat X Yellowstone line will be worn by cast members in the continuation of season 5, and fans can shop the looks on Ariat and Amazon.
“Yellowstone’”s lead costume designer, Johnetta Boone, is the mastermind behind the new collection that weaves tales from Dutton dynasty drama with Ariat’s revered designs.
“As a heritage Western brand that’s known and trusted by the Western community, Ariat was the perfect partner for this project,” Boone explained in a Nov. 1 press release.
While there’s plenty of down-and-dirty wrangler attire in the mix, the designers have outfitted a range of silhouettes equally suited for cosmopolitans looking to integrate a genuine Western vibe into their style; everything from denim shirts and barn jackets to cozy flannels, vintage cowboy boots, cable-knit sweaters, and straight-leg jeans.
“My vision was to create something that was firmly rooted in authentic Western culture, while at the same time inviting those from the outside to embrace the places and stories they’ve become so immersed in while watching ‘Yellowstone,’” Boone stated.
The acclaimed costume designer has sprinkled her own subtle, yet defining touches to each piece. Yet, Ariat’s signature performance-driven technology has not been lost in them. Many designs from the collection are built to withstand weather conditions and offer support for those on their feet all day long.
The Ariat brand, which takes its name from the racehorse “Secretariat” was founded in 1993 as “The New breed of Boot.” First designed to integrate athletic footwear into boots for equestrians, today the company is making boots and apparel for all types of outdoor work environments — ranching among them.
Given the brand’s prevalence in Western communities, Ariat apparel has appeared organically in “Yellowstone” scenes for years. But, Ariat’s Chief Product Officer, Megan Iwersen said the exclusive line with Boone has helped give the brand even more visibility for those captivated by the American West.
“Johnetta helped us develop Western looks that both honor our heritage and deliver a modern aesthetic for anyone wanting to incorporate a bit of Western flair into their wardrobe,” Iwerson added.
It’s no surprise that Ariat has already started selling out of some new “Yellowstone” styles.
Cowboy couture is on the up and up this year, partially thanks to pop culture icons like Lana Del Rey and Beyonce churning out chart-topping, pop-country hits.
Pinterest data revealed searches for “country glam” have skyrocketed 8,700% from last year, and queries for “Western-style outfits” jumped 418%. A 2024 report from the RealReal showed interest in vintage Levi’s denim and fringed leather has increased by nearly 70%.
“The global Western wear trend has continued to make an impact in fashion, and we couldn’t be more proud of this partnership bringing the authentic ‘Yellowstone’ lifestyle to fans everywhere,” said Jose Castro, EVP of Consumer Products and Experiences at Paramount.
Below, find a rundown of the best Dutton-approved boots and apparel before they’re gone.
Don’t want to miss Season 5? “Yellowstone” can be streamed on Direct TV and Philo.
Takeout you’re cowboy hat and throw on your best pair of denim. Just as suitable for ranch wear as city strutting, these vintage-inspired “Yellowstone” Arena Dirt Boots have all the bells and whistles of classic cowboy kicks — a wearable heel, retro stitching, and a hand-nailed vegetable-tanned leather sole.
For a little low-key Western flair, Boone’s team has drummed up this exceptional retro-fit button-up. The terra cotta shade captures the earthy hues of Dutton Ranch, and the faux horn snaps and pocket stitching signal understated quality like no other. Pair it with the “Yellowstone” Herder Waxed Shirt Jacket for a complete Kayce Dutton look.
Described as boasting “function and good looks in equal measure,” this iconic “Yellowstone” shirt jacket is crafted from yarn-dyed plaid flannel that ages gracefully. The quilted lining, decorative stitching, and Western Yoke give it all those glorious heritage details. Easy to dress up or down, we reckon it’s just as suited for cowboys as it is for city-slickers.
Channel your inner Beth Dutton and throw this soft, cozy cardigan over your favorite pair of jeans and boots. The cable knit styling and chalky oatmeal hue give a nod to Montana’s vast beauty. Wearable for many occasions, you can dress it up for a night on the town or take this right in front of the fireplace for a night of lounging.
Wrangle up the ready-for-anything energy with a pair of boots built for an outlaw. The unique white cloud suede style catches attention, without sacrificing performance and comfort. Between the removable cushioning, square toe, and sock-absorbing design, these boots fit the bill.
Barn jackets are having a serious moment and “Yellowstone” x Ariat has not missed the mark with this one. It’s described as “rugged enough to stand up to the rigors of Dutton Ranch,” and considering the hardy waxed canvas shell and antique pewter metal snaps — we have to agree. This jacket certainly has a story behind it. For an oversized fit, women may want to snatch this up in a size XS or S.
Beth Dutton has shown us that denim-on-denim never looked better. Now you can recreate the bold look with this effortlessly chic shirt that transcends time and trends. The pointed yokes and flap-chest pocket are made for action, yet the shiny pearl snaps bring a feminine attitude to the classic cowgirl essential.
The epitome of ranch wardrobe — a pair of rugged, no-rub jeans. These are outfitted with authentic Western details, heavy hardware, extra deep pockets built for gear, and of course, a no-rub inseam so you can swing onto the saddle, effortlessly.
A little heel never hurt anyone. Take a walk in Beth Dutton’s shoes with this vintage leather pair that brings an unforgiving attitude and authentic Wetser style to any outfit. Plus, with Ariat’s signature ATS technology that provides support on uneven terrain, even the fiercest go-getters will be set to succeed.
Built for barn chores with an ultra-flattering cut, these straight-leg cowgirl staples are as practical as they are good-looking. A contoured waistband hugs curves for a flexible fit made for work. The lived-in wash looks great stuffed into a pair of Ariat steel-toe boots, and the go-to high-waist silhouette cinches the waist without constricting.
Worn by movie stars, ranch hands, and commoners alike, the classic denim jacket is adored for its handsome construction and worn-in look ideal for everyday wear. This light-wash take on this one features destruction and embroidered details, reflective of a life lived well.
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